/Fashion industry: The secretive company behind “House of Gucci”: What about the luxury company?
Fashion industry: The secretive company behind “House of Gucci”: What about the luxury company?

Fashion industry: The secretive company behind “House of Gucci”: What about the luxury company?

The cinema epic sheds light on a fashion dynasty that has long since lost its power. Today’s Gucci managers worked tacitly with the filmmakers.

Die Hollywood-Stars Al Pacino (l.), Lady Gaga und Adam Driver verkörpern Aldo Gucci, Patrizia Reggiani und Maurizio Gucci. Quelle: Imago, Getty Images

Filmhit „House of Gucci“

Hollywood stars Al Pacino (l.), Lady Gaga and Adam Driver play Aldo Gucci, Patrizia Reggiani and Maurizio Gucci. (Foto: Imago, Getty Images)

Florence Gucci’s flagship store in Florence is located in a real luxury alley: Prada on the left, Armani on the right, opposite a massive palazzo in which the American Jeff Koons is currently presenting stainless steel works of art that look like giant balloons. At Gucci, too, things are dazzlingly colorful – and sometimes inflated: neon green fur in the shop window, pink carpet on the floor, red velvet on the wall. The “Client Advisor”, as the salespeople are called here, serve espresso and water and can tell a story about every item of clothing: about the origin, the special features of fabric and leather. They even try to sell the Handelsblatt correspondent the children’s scarf with the double G logo for 350 euros.

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